Mr. Mark Bradley most recently served as CEO and Board Member of Conversica (a Kennet III portfolio company), one of the fastest growing artificial intelligence companies in the world. The Conversica platform engages, nurtures, and connects customer leads consistently and persistently, cultivating relationships at each step of the life cycle. Unlike auto-response programs, Conversica uses artificial intelligence to interpret responses and take action based upon customer replies, giving each contact context and thereby increasing engagement and results. Conversica is like having hundreds of professionally trained sales people working around the clock, doing the leg work before turning readied and re-ingited leads over to your sales team.
Prior to this, Mr. Bradley was a Co-Founder and President of NexTag, a high growth Silicon Valley start-up known for its popular consumer website providing price comparison shopping information. Though the company was venture capital funded when it was created in 1999, the team re-started the company in late 2000 with only $1.6 million of capital, and the business was cash-flow positive thereafter. NexTag grew rapidly to over 350 employees operating in 9 countries, and exited in 2007 for $1.3B. Providence Equity invested in the company in 2007, resulting in one of the highest valued buyouts in media. The core business was built around the most advanced SEM and Display re-targeting platforms on the market today. As a result, Mr. Bradley developed a strong technological, analytical, and entrepreneurial focus on capital efficiency. In addition to Co-Founder and President, Mr. Bradley played several key roles in the company’s development, including Senior Vice President of Global Product Shopping/International/Operations, SVP of International, and SVP of Operations, and led several acquisitions.
Prior to co-founding NexTag, Mr. Bradley worked within the Technology sector for over 10 years, where he held several executive positions at public companies in Marketing, Product Management, and Business Development.
Mr. Bradley has served on several company boards and is currently on the boards of AcademixDirect and Next Performance, both Kennet III portfolio companies. He also serves on several boards in the technology and education sectors, including the Southern Methodist University (SMU) Lyle School of Engineering.
Mr. Bradley graduated from Southern Methodist University with an undergraduate Business Degree in Finance.